Sweetening the deal: #SPCsunday helps preserve Aussie icon @LindaDrummond reports

By Linda Drummond @LindaDrummond 15th February 2014 It’s easy to look at an issue and think: Someone should do something about that, but it seems our governments are becoming less inclined to be the ones to do something. So where does that leave us? We can either complain. Or we can act. Last week I acted, almost by accident, by creating the #SPCsunday campaign. As this article explains, a simple conversation on Twitter spread throughout the social media and into supermarkets and homes across Australia. Like anyone with a social conscience, when I act I hope to make a difference, but don’t really expect to. So I was pretty blown away […]

The face behind the hashtag: @LindaDrummond and #SPCsunday success

@Anniepalooza @taupe_cat Instagram, Facebook, Tumblr… whatever it takes. Spread the word and make #SPCsunday a thing. — Linda Drummond (@LindaDrummond) February 6, 2014 By Linda Drummond @LindaDrummond 10th February 2014 I never thought that a conversation on Twitter would spread so far. Like many people in Australia, I watched the news unfold about SPC Ardmona (SPCA) with increasing dismay. The thought of seeing farmers lose their livelihoods, the factory closing and the negative impact on the community gave me chills. Buying local comes naturally to me, but I had to admit that when it came to SPC or Ardmona, my pantry didn’t feature any of the products. So when I […]