Who We Are

No Fibs is a new citizens journalism project in the tradition of one of the first, Webdiary. Margo detailed her history in citizen journalism and her vision for this site in Manifesto for @NoFibs

Margo Kingston is the editor, and co-publisher with Tony Yegles.  Tony looks after the site and is its design creative.

Macquarie University has partnered with @NoFibs in a research project on citizen journalism, and project leader Catharine Lumby will write for @NoFibs.

Margo is a member of the Media Alliance, and is therefore bound by its code of ethics. She  asks citizen contributors to read the code and strive to meet its principles.

Media Entertainment & Arts Alliance – Journalists’ Code of Ethics

Respect for truth and the public’s right to information are fundamental principles of journalism. Journalists describe society to itself. They convey information, ideas and opinions, a privileged role. They search, disclose, record, question, entertain, suggest and remember. They inform citizens and animate democracy. They give a practical form to freedom of expression. Many journalists work in private enterprise, but all have these public responsibilities. They scrutinise power, but also exercise it, and should be accountable. Accountability engenders trust. Without trust, journalists do not fulfil their public responsibilities. Alliance members engaged in journalism commit themselves to

Respect for the rights of others

Journalists will educate themselves about ethics and apply the following standards:

1.  Report and interpret honestly, striving for accuracy, fairness and disclosure of all essential facts.  Do not suppress relevant available facts, or give distorting emphasis.  Do your utmost  to give a fair opportunity for reply.

2.  Do not place unnecessary emphasis on personal characteristics, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability.

3.  Aim to attribute information to its source.  Where a source seeks anonymity, do not agree without first considering the source’s motives and any alternative attributable source.  Where confidences are accepted,  respect them in all circumstances.

4.  Do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine your accuracy, fairness or independence.

5.  Disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism.  Do not improperly use a journalistic position for personal gain.

6.  Do not allow advertising or other commercial considerations to undermine accuracy, fairness or independence.

7.  Do your utmost to ensure disclosure of any direct or indirect payment made for interviews, pictures, information or stories.

8.  Use fair, responsible and honest means to obtain material.  Identify yourself and your employer before obtaining any interview for publication or broadcast.  Never exploit a person’s vulnerability or ignorance of media practice.

9.  Present pictures and sound which are true and accurate.  Any manipulation likely to mislead should be disclosed.

10.  Do not plagiarise.

11.  Respect private grief and personal privacy.  Journalists have the right to resist compulsion to intrude.

12.  Do your utmost to achieve fair correction of errors.

Guidance Clause

Basic values often need interpretation and sometimes come into conflict. Ethical journalism requires conscientious decision-making in context. Only substantial advancement of the public interest or risk of substantial harm to people allows any standard to be overridden.


Manifesto for @NoFibs 


No Fibs Logo kindly donated by @firstdogonmoon

Please also refer to:

Immersion journalism for democracy

@NoFibs new directions, by Margo Kingston

Sydney Morning Herald Webdiary

Independent Webdiary

Webdiary charter 

Webdiary ethics

Your Democracy Ethos  (My brother and several Webdiarists created this site when I went onto contract with the smh.com.au on the assumption it would not want to renew. It has survived.)

The Webdiary story

Margo and Tony


  1. margokingston says:

    In retrospect I shouldn’t have been surprised when the MSM did not pick up this story, because it showed little or no interest in #AshbyGate, one of the hottest political and legal scandals in my lifetime. So Abbott slush has morphed into Ashby slush. Australians for honest politics have plenty to work on.

    • Buddy Rojek, Corangamite Candidate, Palmer United Party says:

      I gave an interview the other night. If it does not represent the facts , I will roast them. Trusting their refreshing model. MSM is dead in my opinion, Facebook and Twitter, critical tools that can link to sites like these.

  2. Margo, ‘if only’. When John Elliott said to me; a non-entity in the scheme of things when I approached him in 1997 for a little assistance with the Pauline Hanson Support Movement. …that he was working with two other financiers in Melbourne and then went on to say ‘the money will not be there to help Hanson as such, but to clear the blockage in the Senate’, I looked around for a Bob Woodward, for a Carl Bernstein …I was politely told by the msm to bugger off.

    Margo in 1988 you interviewed me over the Foreign Land Ownership issue. I never understood why I was and remain ‘off limits’. At 79 I think that you might talk with me before I pass on. I still live on the Coast.

  3. Hi, Margo,

    I’m contacting you on behalf of Fair Media Alliance to ask you for permission to use an image that I found on the Independent Australia website. It’s the pastiche featured on Bob Ellis’s recent article, The Samizdat Years’. IA are saying OK, but telling me that they think it came from you. Do you mind if I use it? With appropriate credit?

    For Fair Media Alliance, http://fairmediaalliance.wordpress.com/

  4. Ta muchly. Love your work. Have you got anything else we might love to pinch, er, re-blog, er…?

  5. margokingston says:

    Kate, we write a lot about journalism and ethics. You can subscribe to a feed – home page left hand column, check out tags in topic cloud middle column. Tony is a whiz with visuals. Seen this? http://australiansforhonestpolitics.wordpress.com/2013/05/02/the-press-gallery-contemplates-reform-join-the-conversation/?

    I suspended my Alliance membership when I retired. How do I reactivate?



    • Hi Margo. It’s nice of all of you to take my humble request so seriously, and I thank you and take great heart from your care.

      You are probably mippsing us up with someone else, because you certainly never abandoned Fair Media Alliance. We haven’t been around long enough, in any case! And, retired or not, you wouldn’t, anyway.

      My very best wishes to you and yours. Let’s gird up our loins and get on with the biggest task that’s ever been allotted to any of us.

  6. So nice of you to ask. We’re nothing much – just another do-gooding website. .http://fairmediaalliance.wordpress.com/

  7. Andrea Chan says:

    Margo, I’m not on Twitter or FB, but I heard you were looking for a response to Mia Freedman’s piece defending the PPL .. You might find Nicola Castleman’s critique useful(www.newsflip.org dated 8 May)

    I’m not sure it would suffice on its own, but …

    I’m VERY angry – the MSM seem intent on burying our PM’s achievements! Qld signing the NDIS agreement was only 4th item on ABC news tonight,

  8. Hi Margo

    Just writing to congratulate you . No Fibs, is exactly the type of site we are desperate in need of, to promote democracy and community.

    At the moment our community newspapers and radios are being monopolized by our MSM as well.

    I would believe access to a web site for 150 community locations for both, ethical community news and advertising, would be both successful ethically and financially.

    No Fibs ! a wonderful experiment ,a wonderful future.

  9. Cliff Baxter says:

    Glad to see you feature the Code of Ethics. something the employers loathe.. In ten years as AJA Judiciary chairman in NSW it was always apparent that most unethicL practices of our Craft were instigated by the bosses. Shame on them.
    Cliff Baxter, (member of our union since 1953)

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