Sigh of relief from inside SPC: @bronwyn_powell reports on #SPCsunday

By Bronwyn Powell  @bronwyn_powell SPC Marketing & Innovation Director The story behind SPC is one that has been well told in recent months in the media. The business had been severely damaged by a ‘perfect storm’ of external economic factors: the high Australian dollar, the flood of cheap imported product being sold in Australia below the cost of production here, and the little to no tariffs imposed on imported fruit products from other countries. These are the same countries that impose tariffs of up to 20 per cent on SPC Ardmona products coming into their markets. But we Aussies love an underdog, and SPC’s fighting spirit, driven by our loyal consumers, […]

Audio: The inside story of the fight to save SPC by its boss @MD_SPC

[clear] By Margo Kingston, 14 March, 2014 I spoke to SPC Ardmona managing director Peter Kelly for the first time this morning. He was on speaker phone with his marketing and communication director Bronwyn Powell. I had all your Twitter questions written down to ask, but Peter had read them all last night in preparation for our interview. My recording failed after the first 25 minutes and didn’t pic up till 44 minutes in. So I had a nervous breakdown, so to speak, but then I let that go and looked at what I had. Here is 25 amazing minutes of Peter Kelly telling the inside story of the fight to […]

Sweetening the deal: #SPCsunday helps preserve Aussie icon @LindaDrummond reports

By Linda Drummond @LindaDrummond 15th February 2014 It’s easy to look at an issue and think: Someone should do something about that, but it seems our governments are becoming less inclined to be the ones to do something. So where does that leave us? We can either complain. Or we can act. Last week I acted, almost by accident, by creating the #SPCsunday campaign. As this article explains, a simple conversation on Twitter spread throughout the social media and into supermarkets and homes across Australia. Like anyone with a social conscience, when I act I hope to make a difference, but don’t really expect to. So I was pretty blown away […]

[email protected] whips-up a storm: Peach Meringue Pie for #SPCsunday

By Carol Duncan @carolduncan 14th February 2014 Living in Newcastle for the last 20 years has softened me up to the fight of the underdogs. My beautiful city (oh yes, it is!) has battled earthquake, the end of the steelworks, and the general malaise and apathy of a few locals who can’t see the forest for the trees. I’d spent the better part of a week talking on my radio program about SPC and the battle the company faced to stay alive; MP Sharman Stone had railed against her own party; Greens Senator Peter Whish-Wilson took my questions about ‘how trade agreements work’; and William Churchill from vegetable growers industry […]

The face behind the hashtag: @LindaDrummond and #SPCsunday success

@Anniepalooza @taupe_cat Instagram, Facebook, Tumblr… whatever it takes. Spread the word and make #SPCsunday a thing. — Linda Drummond (@LindaDrummond) February 6, 2014 By Linda Drummond @LindaDrummond 10th February 2014 I never thought that a conversation on Twitter would spread so far. Like many people in Australia, I watched the news unfold about SPC Ardmona (SPCA) with increasing dismay. The thought of seeing farmers lose their livelihoods, the factory closing and the negative impact on the community gave me chills. Buying local comes naturally to me, but I had to admit that when it came to SPC or Ardmona, my pantry didn’t feature any of the products. So when I […]

Fact-checking @coles and @woolworths for #SPCsunday, by @adropex

By Lesley Howard @adropex 9th February 2014 (Updated 11 February 2014) BACKGROUND  In a tweet to me @Coles said, “around 90% of our Coles Brand Food and drink is Australian made”. I asked them to “confirm for me that about 90% of Coles own brands are 100% Aus product.” In response they politely referred me to their website. Such detail of information is not available on their website. @adropex around 90% of our Coles brand food and drink is Australian made and around 96% of our fresh fruit and veg is locally grown. — Coles Supermarkets (@Coles) February 7, 2014 Given the situation with SPCA and the dominant market share (approx 80%) […]

Then they came for the farmers… #SPC #leardblockade

[clear] By Alison Parkes  6th February 2014 Two recent issues have been in the news lately concerning rural and regional communities – the impending closure of SPC and the Leardblockade. People in capital cities, on social media and old media talk about thinks like SPC or live export or another mine as if they are unaffected by the impact of these things. As a farmer in a rural and regional area the impact of mining, climate change and job loses affect me now, but in the long run, these things affect all of us. More of us than ever are living on the coastal fringes, but the way some people […]

#SPC Ardmona isn’t just a factory – @AmyFeldtmann memories

[clear] By  Amy Feldtmann  @AmyFeldtmann 2nd February 2014 Originally published at amyfeldtmann.com I am a graduate of Dookie Primary School No. 1527, where there was a grand total of five students in my grade. All up, our school roll-call peaked at about 60 in my later years. The primary school was on a block so large that a city property developer would probably stack no less than 200 apartments on it. Other than Pine Lodge Primary School, a few kilometers down the road, which actually had real bush as part of its playground, we must have had the highest square-metre-of-playground-per-child ratio in the state. Our little town, population 260, was (is) surrounded […]